Wulandini, Diana (2023) Pengaruh Electronic Word of Mouth, Promosi, dan Kualitas Produk Terhadap Kepuasan Konsumen Produk Fashion Big Size Wanita di Tiktok Shop. (The Influence of Electronic Word of Mouth, Promotion, and Product Quality on Customer Satisfaction of Women's Fashion Big Size Products on TikTok Shop). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Electronic word of mouth, Promosi dan Kualitas Produk Terhadap Kepuasan Konsumen produk Fashion Big Size Wanita di TikTok Shop. Populasi dalam penelitian ini adalah konsumen yang telah melakukan pembelian di TikTok Shop dan menggunakan Aplikasi TikTok. Pengambilan sampel menggunakan pruposive sampling dengan jumlah sampel sebanyak 100 responden. Untuk metode pengumpulan data menggunakan kuesioner. Teknik analisi data dalam penelitian ini menggunakan analisis regresi linier berganda dan diolah menggunakan bantuan IBM SPSS Statistic 25. Hasil penelitian ini menunjukan bahwa Electronic word of Mouth berpengaruh terhadap kepuasan konsumen produk Fashion Big Size Wanita di TikTok Shop. Promosi berpengaruh terhadap kepuasan konsumen produk Fashion Big Size Wanita di TikTok Shop. Kualitas Produk berpengaruh terhadap kepuasan konsumen produk Fashion Big Size Wanita di TikTok Shop. Electronic word of Mouth (X1), Promosi (X2), dan Kualitas Produk (X3) secara simultan berpengaruh terhadap kepuasan konsumen produk Fashion Big Size Wanita di TikTok Shop. Kata kunci: Electronic word of Mouth, Promosi, Kualitas Produk, kepuasan konsumen.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900156 Diana Wulandini |
| Date Deposited: | 01 Nov 2023 08:15 |
| Last Modified: | 01 Nov 2023 08:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26468 |
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