Mulyadi, Rika Meyta Putri Mulyadi (2023) Pengaruh Persepsi Harga, Kualitas Produk, Kualitas Pelayanan Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Lelucky Kopi di Surabaya. (The Influence of Price Perceptions, Product Quality, Service Quality on Consumer Loyalty Through Consumer Satisfaction at Lelucky Kopi in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of perceived price (X1), product quality (X2), service quality (X3) on consumer loyalty (Y) through consumer satisfaction (Z) at Lelucky Coffee in Surabaya. The research method used is quantitative research. In determining the research sample, the researcher used the indicator formula multiplied by 5 so that a total of 100 respondents were obtained. The research data were analyzed quantitatively using a data collection instrument (questionnaire), previously tested through the outer model, inner model and hypothesis testing which were processed using SmartPls. Based on the results of this study indicate that price perceptions have a significant effect on customer loyalty, price perceptions have a significant effect on customer satisfaction, product quality has a significant effect on customer loyalty, product quality has a significant effect on customer satisfaction, service quality has a significant effect on customer loyalty, service quality has a significant effect on consumer satisfaction and consumer satisfaction has an effect on consumer loyalty to Lelucky Coffee in Surabaya. Keywords: Perceived Price, Product Quality, Service Quality, Consumer Loyalty and Consumer Satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Price, Product Quality, Service Quality, Consumer Loyalty and Consumer Satisfaction. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900221 Rika Meyta Putri Mulyadi |
| Date Deposited: | 18 Oct 2023 04:01 |
| Last Modified: | 18 Oct 2023 04:01 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25889 |
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