Prayogi, Rizky Ilham Ramadhan (2023) Analisis Layanan Transportasi Online Sebagai Pilihan Moda Transportasi Mahasiswa Universitas 17 Agustus 1945 Surabaya. (Analysis of Online Transportation Services as a Choice of Transportation Mode for University Students August 17, 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk memperoleh data terhadap efektivitas layanan transportasi online sebagai moda transportasi mahasiswa Universitas 17 Agustus 1945 Surabaya dengan mengevalusi tingkat efektivitas dan menganalisis kelayakan layanan transportasi online. Metode yang digunakan dalam pendekatan penelitian ini adalah metode kuantitatif deskriptif dengan analisis statistik pembobotan berdasarkan tingkat kepuasan pengguna sehingga sasaran penelitian ini adalah mahasiswa pengguna layanan transportasi online sebanyak 388 pengguna. Analisis data penelitian ini dengan data primer, yaitu observasi lapangan, dan kuesioner, dan data sekunder yaitu data jumlah mahasiswa Universitas 17 Agustus 1945 Surabaya periode 2022-2023. Hasil dari penelitian ini layanan transportasi online telah memenuhi harapan dari penggunannya dimana dalam mencapai efektivitasnya sudah sangat baik dengan tingkat keefektivitasannya mencapai 82%, namun masih belum optimal pada pelayanan ketepatan titik penjemputan. Setelah dilakukan pemeriksaan data yang didapatkan dari hasil tanggapan kuesioner yang didistribusikan kepada mahasiswa Universitas 17 Agustus 1945 Surabaya yang menggunakan layanan transportasi online didapatkan bahwa pada uji F sebesar f hitung > f tabel atau 24,657 > 3,354131 artinya ditolaknya Ho, sementara diterimanya Ha yang menunjukkan bahwa variabel kualitas pelayanan dan kenyamanan berpengaruh secara signifikan atas kelayakan transportasi online atau bahwa antara faktor kualitas pelayanan dan kenyamanan dapat dikatakan mempengaruhi kelayakan layanan transportasi online sebagai pilihan moda transportasi mahasiswa Universitas 17 Agustus 1945 Surabaya.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | efektivitas layanan transportasi, tingkat kelayakan transportasi online, layanan transportasi online |
| Subjects: | T Technology > TA Engineering (General). Civil engineering (General) |
| Divisions: | Fakultas Teknik > Program Studi Teknik Sipil |
| Depositing User: | 1431800110 Rizky Ilham Ramadhan Prayogi |
| Date Deposited: | 25 Jul 2023 06:12 |
| Last Modified: | 26 Jul 2023 02:03 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25597 |
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