Penggunaan Kata Bahasa Jepang pada Iklan Online Produk Mie Jepang. (Use of Japanese Words in Online Advertising of Japanese Noodle Products).

Pratama, Ryan Ahmad Arief (2023) Penggunaan Kata Bahasa Jepang pada Iklan Online Produk Mie Jepang. (Use of Japanese Words in Online Advertising of Japanese Noodle Products). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Mie Jepang telah menjadi salah satu makanan populer di seluruh dunia. Kehadiranya yang unik dan cita rasa yang khas menarik minat konsumen dari berbagai latar belakang budaya. Dalam pemasaran produk mie Jepang penggunaan kata produk mie Jepang sering menggunakan kata kata khsusus dalam bahasa Jepang. Penelitian ini bertujuan untuk mengkaji penggunaan kata bahasa Jepang pada iklan produk mie Jepang dengan menggunakan pendekatan semantik. Sedangkan Metode yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa terdapat 19 kata bahasa Jepang yang digunakan dalam 19 iklan yang ditemukan di platform seperti Facebook, Tokopedia, dan Instagram. Beberapa kata seperti Ramen, Udon, Oishii,Umai mempunyai makna leksikal terkait dengan makanan atau mengekspresikan rasa. Terdapat juga kata yang mempunyai makna leksikal mengenai bahan makanan tertentu, seperti Tamago untuk telur, Ankake untuk saus kental, dan Nori untuk rumput laut.Selain itu dalam analisis penelitian ini menunjukkan bahwa 19 kata bahasa Jepang yang ditemukan memiliki empat fungsi dalam iklan produk mie Jepang. Pertama, kata yang digunakan untuk memperkenalkan merek dagang.Kedua, kata-kata yang digunakan untuk meningkatkan daya tarik iklan dan menarik perhatian calon konsumen.Ketiga, kata-kata yang digunakan untuk mempersuasi calon konsumen dengan menyampaikan pesan bahwa produk mie Jepang tersebut memiliki rasa yang enak, lezat, besar, baik,dan lain-lain. Terakhir, kata-kata berikut juga digunakan untuk memberikan informasi kepada calon konsumen tentang jenis bahan, variasi produk seperti kani dan ebi

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