Primandhira, Fajarani Zalsadella (2023) Integrated Marketing Communication Skincare Ulthyme Untuk Membangun Brand Loyalty. (Integrated Marketing Communication Skincare Ulthyme to Build Brand Loyalty). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Usually marketing is done offline such as word of mouth but due to the development of the digital era now marketing is done online through e-Commerce. Like Ulthyme skincare which is one of the most important needs of women where many skincare products are also marketed in e-Commerce. One of the most important ideas in marketing strategy is brand loyalty. To find out the loyalty of the Ulthyme skincare brand, marketing communications are integrated with the promotional mix such as Advertising, Direct Marketing, Internet Marketing, Public Relations, Sales Promotion and Personal Selling with descriptive qualitative research methods. The results of the research explain that Ulthyme skincare uses a promotion mix to increase sales results and the tendency of consumers to make repeated purchases. Such as installing online and offline advertising, using direct marketing via WhatsApp with broadcast messages, using sales promotions such as holding promos and endorsing influencers, using public relations to create a positive image of Ulthyme, then using internet marketing so that Ulthyme is known to a wide audience and using personal selling so that sales product increases Keywords: IMC, Promotion Mix, Skin Care, e-Commerce
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | IMC, Promotion Mix, Skin Care, e-Commerce |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151900107 Zalsadella Fajarani Primandhira |
Date Deposited: | 07 Sep 2023 03:36 |
Last Modified: | 07 Sep 2023 03:36 |
URI: | http://repository.untag-sby.ac.id/id/eprint/25047 |
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