Asri, Junia Franziska Jerry Putri (2023) Strategi Komunikasi Pemasaran Yoiwoy.Size Thrift Jombang Melalui Instagram. (Marketing Communication Strategy Yoiwoy.Size Thrift Jombang Through Instagram). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
In a marketing communication activity, a product or service can be more easily recognized by the general public if it has an interesting element and is not owned by other companies. In this study, researchers used Yoiwoy.Size as a research object with a focus on product promotion through marketing communication strategies carried out by Yoiwoy.Size. One of the marketing communication strategies carried out is through Instagram social media promotion media, where Instagram is more easily accessible to the public by presenting interesting content in the form of videos and photos with the aim of getting interaction from the public. This study aims to gain practical and theoretical understanding regarding marketing communication strategies developed through the 4P marketing mix (Product, Price, Place, Promotion) by testing the AIDA theory (Attention, Interest, Desire, Action). This research method applies descriptive qualitative method through descriptive qualitative research with data collection techniques in the form of observation, in-depth interviews, and documentation. The theory used in this research is AIDA. The results of this study show AIDA (Attention, Interest, Desire, Action) using new media such as Instagram social media. With social media, Instagram can easily actively interact with followers or audiences to be able to promote Yoiwoy.Size, and can be easily recognized by the public. Keywords: Marketing communication, Marketing mix, Instagram, Yoiwoy.Size
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900282 Junia Franziska |
| Date Deposited: | 25 Jul 2023 07:34 |
| Last Modified: | 26 Jul 2023 06:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24390 |
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