Pengaruh Kepribadian, Motivasi Diri, dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha pada Masyarakat Desa Gampingrowo Kabupaten Sidoarjo. (The Influence of Personality, Self-Motivation, and Entrepreneurship Knowledge on Entrepreneurial Interest in the Community of Gampingrowo Village, Sidoarjo Regency).

Yunita, Dian (2023) Pengaruh Kepribadian, Motivasi Diri, dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha pada Masyarakat Desa Gampingrowo Kabupaten Sidoarjo. (The Influence of Personality, Self-Motivation, and Entrepreneurship Knowledge on Entrepreneurial Interest in the Community of Gampingrowo Village, Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The threat of the economic crisis, termination of employment (PHK), as well as the ever-increasing level of living needs, makes entrepreneurship an important factor for people's lives. Entrepreneurship can create added value, both for oneself and for society as a whole. With entrepreneurship, one can create jobs, increase income, encourage innovation and economic development, and provide solutions to problems that exist in society. Growing interest, starting and running a business can be driven from various factors, such as their personality, self-motivation, and sufficient knowledge of entrepreneurship. This study aims to determine the effect of personality, self-motivation, and entrepreneurial knowledge on the interest in entrepreneurship in the people of Gampingrowo Village. Quantitative methods are used to collect and analyze the data needed in this study. The research sample consisted of 94 respondents who were members of the Gampingrowo Village community aged 20 years and over. The questionnaire is used as a data collection instrument that includes a measurement scale for personality variables, self-motivation, entrepreneurial knowledge, and entrepreneurial interest. The results of data analysis showed that as many as 94 respondents in this study stated that personality, self-motivation, and knowledge of entrepreneurship partially influenced the demand for entrepreneurship. This shows that Interest in Entrepreneurship is influenced by the variables Personality, Self-Motivation and Entrepreneurial Knowledge of 73.3%. The results of this study are expected to provide a better understanding of the factors that influence the interest in entrepreneurship in rural communities. Based on the research hypothesis, it is expected that a strong personality, high self-motivation, and good entrepreneurial knowledge will have a positive effect on the interest in entrepreneurship in the people of Gampingrowo Village. The results of this research can provide important input for the government and related organizations in designing programs and policies that can increase interest in entrepreneurship at the village level. In addition, this research can also be an important contribution in the development of literature on the factors that influence the interest in entrepreneurship in the village context. Keywords: personality, self-motivation, entrepreneurial knowledge, entrepreneurial intention

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