Pengaruh Word of Mouth, Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Pelanggan Lasonas Coffee Shop and Eatery Sidoarjo. (The Influence of Word of Mouth, Service Quality and Product Quality on Customer Purchasing Decisions of Lasonas Coffee Shop and Eatery Sidoarjo).

Pawit, Pawit (2023) Pengaruh Word of Mouth, Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Pelanggan Lasonas Coffee Shop and Eatery Sidoarjo. (The Influence of Word of Mouth, Service Quality and Product Quality on Customer Purchasing Decisions of Lasonas Coffee Shop and Eatery Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

As a breakthrough to increase the number of customers as a marketing strategy, Lasonas coffee shop and eatery Sidoarjo managers try to maintain and improve service quality and product quality and try to establish good communication with visitors. Word of mouth is considered effective in influencing consumers about a product/service because it tends to contain an honest experience or people's recommendations for certain products/services in addition to maintaining service quality and product quality. This study aims to find out and analyze how the influence of Word of Mouth, Service Quality and Product Quality on Customer Purchasing Decisions of Lasonas coffee shop and eatery Sidoarjo. The method used in this study is a quantitative method with multiple linear regression analysis techniques. The results of this study conclude that there is a positive and significant influence both partially and simultaneously from Word of Mouth, Service Quality and Product Quality on the Purchasing Decisions of Lasonas coffee shop and eatery Sidoarjo customers. Keywords: Word Of Mouth, Service Quality and Product Quality on Purchasing Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Word Of Mouth, Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User:	1121800066 Pawit Pawit
Date Deposited:	19 Jun 2023 03:15
Last Modified:	19 Jun 2023 03:15
URI:	http://repository.untag-sby.ac.id/id/eprint/23193

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