Hubungan Antara Kerentanan Pengaruh Interpersonal Dengan Pembelian Impulsif Pada Mahasiswa

Valiansyah, Ryan (2023) Hubungan Antara Kerentanan Pengaruh Interpersonal Dengan Pembelian Impulsif Pada Mahasiswa. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

	Text ABSTRAK.pdf Download (325kB)
	Text (BAB I) BAB 1.pdf Restricted to Repository staff only Download (324kB) | Request a copy
	Text (BAB II) BAB 2.pdf Restricted to Repository staff only Download (549kB) | Request a copy
	Text (BAB III) BAB 3.pdf Restricted to Repository staff only Download (991kB) | Request a copy
	Text (BAB IV) BAB 4.pdf Restricted to Repository staff only Download (552kB) | Request a copy
	Text (BAB V) BAB 5.pdf Restricted to Repository staff only Download (267kB) | Request a copy
	Text LAMPIRAN.pdf Download (1MB)
	Text JURNAL.pdf Download (362kB)
	Text JURNAL TURNITIN.pdf Download (2MB)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

Penelitian ini bertujuan untuk melihat hubungan antara kerentanan pengaruh interpersonal dengan pembelian impulsif. Kerentanan pengaruh interpersonal ini menjadi variabel independen pada penelitian ini. Sedangkan pembelian impulsif merupakan variabel dependen. Sampel penelitian ini adalah mahasiswa di kota Surabaya sejumlah 130 responden. Pengambilan sampel yang digunakan yakni non probability sampling dengan teknik incidental sampling, yaitu suatu metode penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan/insidental bertemu dengan peneliti dapat digunakan sebagai sampel, bila dipandang orang yang kebetulan ditemui tersebut sesuai sebagai sumber data. Pengambilan data menggunakan kuisioner. Pengujian hipotesis yang dilakukan dengan hasil koefisien korelasi sebesar 0,619 dengan taraf signifikansi p = 0,000 (p < 0,01) yang menunjukkan hubungan positif yang sangat signifikan antara kerentanan pengaruh interpersonal dan pembelian impulsif, artinya semakin tinggi kerentanan perngaruh interpersonal, maka semakin tinggi pula perilaku pembelian impulsif.

Actions (login required)

View Item