Valiansyah, Ryan (2023) Hubungan Antara Kerentanan Pengaruh Interpersonal Dengan Pembelian Impulsif Pada Mahasiswa. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk melihat hubungan antara kerentanan pengaruh interpersonal dengan pembelian impulsif. Kerentanan pengaruh interpersonal ini menjadi variabel independen pada penelitian ini. Sedangkan pembelian impulsif merupakan variabel dependen. Sampel penelitian ini adalah mahasiswa di kota Surabaya sejumlah 130 responden. Pengambilan sampel yang digunakan yakni non probability sampling dengan teknik incidental sampling, yaitu suatu metode penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan/insidental bertemu dengan peneliti dapat digunakan sebagai sampel, bila dipandang orang yang kebetulan ditemui tersebut sesuai sebagai sumber data. Pengambilan data menggunakan kuisioner. Pengujian hipotesis yang dilakukan dengan hasil koefisien korelasi sebesar 0,619 dengan taraf signifikansi p = 0,000 (p < 0,01) yang menunjukkan hubungan positif yang sangat signifikan antara kerentanan pengaruh interpersonal dan pembelian impulsif, artinya semakin tinggi kerentanan perngaruh interpersonal, maka semakin tinggi pula perilaku pembelian impulsif.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | pembelian impulsif, kerentanan pengaruh interpersonal, mahasiswa |
Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare Q Science > QP Physiology |
Divisions: | Fakultas Psikologi > Program Studi Psikologi |
Depositing User: | 1511900266 Ryan Valiansyah |
Date Deposited: | 28 Feb 2023 01:51 |
Last Modified: | 21 Sep 2023 08:06 |
URI: | http://repository.untag-sby.ac.id/id/eprint/20854 |
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