Pengaruh Kualitas Pelayanan,Kepercayaan,Dan Promosi Terhadap Kepuasan Pengguna E-Wallet Ovo Di Kota Gresik

Rizaldy, Achmad Ardhy (2022) Pengaruh Kualitas Pelayanan,Kepercayaan,Dan Promosi Terhadap Kepuasan Pengguna E-Wallet Ovo Di Kota Gresik. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

ABSTRAK Kemajuan teknologi di era sekarang banyak berpengaruh terhadap gaya hidup seseorang maupun perekonomian. Menteri Riset dan Teknologi, mengungkapkan di laman iabaik.id Indonesia, ada 10 pemanfaatan teknologi untuk menciptakan peluang baru bagi start-up di Indonesia Sepuluh dalam new normal yaitu mencakup belanja daring, pembayaran digital, teleworking (work from home), telemedicine, tele-education and training, hiburan daring, rantai pasokan atau supply chain 4.0, 3D printing, robot dan drone, serta teknologi 5G dan teknologi informasi dan komunikasi. Salah satu teknologi yang dikembangkan adalah E-wallet OVO. OVO adalah aplikasi yang dikembangkan oleh PT.Visionet Indonesia. OVO mempunyai fitur-fitur yang dapat memudahkan dalam pembayaran. Peneletian ini bertujuan untuk membuktikan dan menganalisis pengaruh kualitas pelayanan, kepercayaan, Promosi terhadap kepuasan pengguna E-wallet OVO di kota Gresik. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah pengguna aplikasi E-wallet OVO di kota Gresik. Penentuan jumlah sampel menggunakan metode lemeshow maka jumlah sampel yang dibutuhkan dalam penelitian adalah sebanyak 96 responden. Teknik pengumpulan data menggunakan metode kuisioner yang disebarkan secara online. Secara umum indikator yang digunakan dalam penelitian ini semuanya valid dengan hasil korelasi di bawah taraf signifikansi 0,05 dan Cronbach's alpha > 0,6 reliabel. Hasil penguji asumsi klasik juga menunjukkan bahwa penelitian ini memenuhi, antara lain: kedua model regresi tidak memiliki multikolinearitas, tidak ada hetero kedastisitas, dan residual model regresi berdistribusi normal. Kata Kunci : Kualitas Pelayanan, Kepercayaan, Promosi, Kepuasan Pengguna

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Pelayanan, Kepercayaan, Promosi, Kepuasan Pengguna
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: Achmad Ardhy Rizaldy
Date Deposited: 30 Sep 2022 02:20
Last Modified: 30 Sep 2022 02:20
URI: http://repository.untag-sby.ac.id/id/eprint/19122

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