Analisis Pengukuran Kinerja Menggunakan Metode Balanced Scorecard pada PT Lintas Data Prima Yogyakarta. (Performance Measurement Analysis Using the Balanced Scorecard Method at PT Lintas Data Prima Yogyakarta)

Meilani, Elsa (2022) Analisis Pengukuran Kinerja Menggunakan Metode Balanced Scorecard pada PT Lintas Data Prima Yogyakarta. (Performance Measurement Analysis Using the Balanced Scorecard Method at PT Lintas Data Prima Yogyakarta). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

PT Lintas Data Prima (LDP) sebuah perusahaan swasta penyelenggara jasa telekomunikasi terkemuka di Yogyakarta dan Indonesia khususnya, beroperasi secara penuh sejak akhir tahun 2008 untuk membangun dan menerapkan jasa serta produk berbasis IP, internet dan multimedia di Indonesia. Penelitian ini bertujuan untuk mengetahui kinerja PT Lintas Data Prima Yogyakarta jika diukur menggunakan metode Balanced Scorecard. Balanced Scorecard merupakan salah satu metode manajemen yang dapat digunakan perusahaan untuk untuk mengukur kinerja perusahaan dan mengimplementasikan strategi secara efektif. Desain penelitian ini menggunakan penelitian deskriptif kualitatif. Sumber data yang didapat dalam penelitian ini adalah data primer melalui kuisioner dan data sekunder seperti laporan keungan, data jumlah karyawan dan data jumlah pelanggan dari tahun 2019-2021. Teknik pengumpulan data yang dilakukan dalam penelitian ini adalah teknik studi kepustakaan, wawancara, dokumentasi dan kuisioner. Analisis data penelitian menggunakan metode Balanced Scorecard dimana pada metode ini berfokus pada empat perspektif yaitu, perspektif keuangan, perspektif pelanggan, perspektif bisnis internal dan perspektif pembelajaran dan pertumbuhan. Sehingga hasil dari penelitian ini yaitu pada perspektif pelanggan dan perspektif bisnis internal dapat katakan baik karena mampu mendapatkan pelanggan baru dan melakukan inovasi sedangkan pada perspektif keuangan dan perspektif pembelajaran dan pertumbuhan belum dapat dikatakan baik karena rasio-rasio keuangan masih terjadi fluktuasi dan kurang mampu dalam mempertahankan karyawan

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Balanced Scorecard, Pengukuran Kinerja, Kinerja Perusahaan, Manajemen Strategi
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Akuntansi
Depositing User: 1221800098 Elsa Meilani
Date Deposited: 26 Oct 2022 06:04
Last Modified: 26 Oct 2022 06:04
URI: http://repository.untag-sby.ac.id/id/eprint/18870

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