Persepsi Anak-Anak Di Surabaya Terhadap Iklan Oreo Ice Cream Orange Di Televisi (studi pada anak-anak dijalan Jepara surabaya)

Wardani, Riski Indah Kusuma (2016) Persepsi Anak-Anak Di Surabaya Terhadap Iklan Oreo Ice Cream Orange Di Televisi (studi pada anak-anak dijalan Jepara surabaya). Other thesis, Untag Surabaya.

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Abstract

Advertising is one of the ways that oreo do to communicate new products to the general public. in this study focused on oreo ads that have Tagline " diputar, dijilat, dicelupin” into a cup containing milk. Strating from the ads that appear phenomena that occur in social media with regardto the oreo ads. Based on the research interview by several speakers who have ever purchased a oreo and had discussed these ads on social media. This study uses the concept of attractiveness endorser and prepare the Afika in the category that is similiarty, familiarity and likability. Resource person may perceive the Afika because they get a stimulus in the from of the oreo ads and internal factors of speakers such as axhibit similarities with the Afia themselves or environmental sources, interest in physical of Afika and anoher factors. Perceptions of the media about the afika after these ads launched.

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