Suyuti, Mohammad Ghea (2022) Analisis Jaringan Komunikasi Penggunaan #BanggaBuatanIndonesia sebagai Bentuk Dukungan terhadap UMKM di Media Sosial Twitter (Analysis of Communication Networks Using #BanggaBuatanIndonesia as a Form of Support for MSMEs on Twitter Social Media). Undergraduate thesis, Universitas 17 Agustus 1945.
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Abstract
In an effort to improve the economy of the Indonesian people after the COVID-19 pandemic. The government has prepared many strategies to increase competitiveness in the community in order to revive economic enthusiasm by making campaigns to start buying local products. The campaign movement to boost sales of local products by the Indonesian government has been intensified since 2020, one of which is through the creation of the hashtag #BanggaBuatanIndonesia which is echoed on social media Twitter. The hastagh or tagline is applied in an effort to help MSME actors to improve the economy in Indonesia. In this study, researchers dissect the resulting communication relationships and campaigns conducted through social media Twitter using the Social Networking Analysis or SNA approach, and using the theory of CMC (Computer Mediated Communication). In CMC theory, it simply means that communication occurs between people, using computer media or through computers. Researchers used the Netlytic web and the Gephi application to process data obtained from social media Twitter. From the data that has been successfully processed, the communication network and the #BanggaBuatanIndonesia campaign have been proven to be massively distributed on Twitter social media. The hashtag #BanggaBuatanIndonesia is included in the one-way relationship type category because only a few active accounts were found. Hastagh #BanggaBuatanIndonesia is also included in the type of instrumental relationship because the hashtag is used only for the benefit of certain individuals. Keywords: Social Networking Analysis, Computer Mediated Communication, #BanggaBuatanIndonesia
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Social Networking Analysis, Computer Mediated Communication, #BanggaBuatanIndonesia |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700201 Mohammad Ghea |
| Date Deposited: | 14 Nov 2022 06:19 |
| Last Modified: | 14 Nov 2022 06:19 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17361 |
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