Analisis Komparasi Inovasi Produk, Kualitas Pelayanan, dan Kepuasan Pelanggan pada Industri Kreatif di Surabaya (Studi Kasus MyDreamGoodies dan Unique Parcel). (Comparative Analysis of Product Innovation, Service Quality, and Customer Satisfaction in the Creative Industry in Surabaya (Case Study of MyDreamGoodies and Unique Parcel))

Hasanah, Anisah (2022) Analisis Komparasi Inovasi Produk, Kualitas Pelayanan, dan Kepuasan Pelanggan pada Industri Kreatif di Surabaya (Studi Kasus MyDreamGoodies dan Unique Parcel). (Comparative Analysis of Product Innovation, Service Quality, and Customer Satisfaction in the Creative Industry in Surabaya (Case Study of MyDreamGoodies and Unique Parcel)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The creative industry plays a vital role in economic development, both digitally and conventionally. In Surabaya, the creative industry has developed a lot, including My Dream Goodies and Unique Parcel. These two companies are creative industries that produce souvenir bags and custom merchandise for various events. At this time souvenirs is one of the mandatory things that must be considered if you are going to make an event. The method in this research is quantitative research and the type of comparative research. This study used a research instrument in the form of a questionnaire. The sample and population are respondents who know the product or have ordered MyDreamGoodies and Unique Parcel products. The purpose of this study is to find out and analyze whether there are differences in product innovation, service quality, and customer satisfaction between MyDreamGoodies and Unique Parcel. The analytical method used is the Independent sample t-test. The results showed significant differences in Product Innovation and Service Quality of MyDreamGoodies and Unique Parcel. Meanwhile, on Customer Satisfaction, the results show a value of 0.000 > 0.05, which means there is no significant difference between MyDreamGoodies and Unique Parcel Customer Satisfaction. Keywords: Comparative Analysis, Product Innovation, Service Quality, and Customer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Comparative Analysis, Product Innovation, Service Quality, and Customer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121800092 Anisah Hasanah
Date Deposited: 03 Nov 2022 03:28
Last Modified: 03 Nov 2022 03:28
URI: http://repository.untag-sby.ac.id/id/eprint/17358

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