Pengaruh Product Knowledge dan Relationship Marketing terhadap Pertumbuhan Pelanggan Sales Engineer Product Veichi Electric pada PT Sarana Tripanca Mitra Solusindo di Surabaya (Effect of Product Knowledge and Relationship Marketing on Customer Growth Sales Engineer Product Veichi Electric at PT Sarana Tripanca Mitra Solusindo in Surabaya)

Farochan, Showam Fil (2022) Pengaruh Product Knowledge dan Relationship Marketing terhadap Pertumbuhan Pelanggan Sales Engineer Product Veichi Electric pada PT Sarana Tripanca Mitra Solusindo di Surabaya (Effect of Product Knowledge and Relationship Marketing on Customer Growth Sales Engineer Product Veichi Electric at PT Sarana Tripanca Mitra Solusindo in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The world of human and machine industry has never been separated, these resources are important for industry in making products in the form of raw goods not yet finished, which will be processed into a useful product as a source of income for a company, before computers were invented product manufacturing and product delivery were still traditional and the production process was carried out by humans, it caused workers to experience fatigue, accidents and decreased productivity. Along with the development of the era and the development of human thinking patterns with the advancement of technology, people began to create a machine that can facilitate their work, with demands due to the high level of market demand, product variations, rapid contributions and increasingly complex products. so various companies began competing to purchase small to large scale machinery in the hope of increasing productivity and reducing costs, in order to realize market demand, improve safety, improve product quality, and speed up production time. This study uses a quantitative research approach with survey research that uses questionnaires as an instrument. To process the questionnaire data that has been distributed and by using the application SPSS version 25. The population in this study are all users of industrial and building automation systems, especially Veichi electric. As well as the analysis technique used is multiple linear regression analysis. The results of this study indicate that the independent variables of Product knowledge and Relationship Marketing influence the dependent growth of Customers Sales Engineer Product Veichi Electric at PT Sarana Tripanca Mitra Solusindo in Surabaya. Keywords: Product Knowledge, Relationship Marketing, Customer Growth, Veichi Electric

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