Analisis Framing Pesan Lingkungan dalam Film Dokumenter Story of Birthplace (Framing Analysis of Environmental Messages in the Documentary Film Story of Birthplace)

Aziz, Abdul Karim Al (2022) Analisis Framing Pesan Lingkungan dalam Film Dokumenter Story of Birthplace (Framing Analysis of Environmental Messages in the Documentary Film Story of Birthplace). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

ANALISIS FRAMING PESAN LINGKUNGAN DALAM FILM DOKUMENTER “THE STORY OF BIRTHPLACE” The Story of Birthplace merupakan film dokumenter yang merupakan behind the scene dari video musik Birthplace. Film ini bercerita tentang seorang penyelam bebas kelas dunia Michael Board yang bermain bersama Paus Bungkuk raksasa. Sutradara ingin menunjukkan masalah sampah plastik merupakan fenomena yang nyata dan melekat dengan masyarakat melalui Paus bungkuk raksasa yang dibuatnya bersama dengan penduduk desa di Bali dari sampah plastik. Berdasarkan konteks di atas, maka rumusan masalahnya adalah bagaimana analisis framing pesan lingkungan dalam film dokumenter “The Story of Birthplace” dengan tujuan untuk mengetahui hasil analisis framing model Gamson dan Modigliani pada film tersebut. Peneliti akan menentukan framing device (methaphors, catchphrases, exemplars, depictions, dan visual image) serta reasioning device (roots, dan appeal to principle) hingga menemukan pesan lingkungan pada film ini dengan metode kualitatif dan teori konstruksi realitas sosial media massa. Hasil penelitian analisis framing dalam film dokumenter The Story of Birthplace adalah pesan lingkungan dibingkai oleh sutradara dengan menunjukkan gambar-gambar dimana laut, hutan, dan pinggir pantai dipenuhi oleh sampah plastik. Selain itu simbol komunikasi berupa Paus Bungkuk raksasa dari sampah plastik sengaja dibuat untuk menunjukkan kepada penonton bahwa sampah plastik dapat menjadi musuh terbesar bagi makhluk hidup di bumi apabila manusia terus menggunakan wadah plastik dalam kegiatan sehari-hari, membuang sampah sembarangan ke laut, serta tidak mendaur ulang sampah sehingga dapat membahayakan manusia, ikan, maupun terumbu karang. Scene terakhir pada film ini juga menunjukkan beberapa cara yang dapat dilakukan oleh masyarakat untuk mengurangi sampah plastik melalui beberapa tanda komunikasi. Hasil dari penelitian ini dapat menyadarkan masyarakat akan pentingnya menjaga lingkungan dari sampah plastik, serta dapat menjadi bahan referensi bagi penelitian komunikasi selanjutnya mengenai film yang bertemakan lingkungan. (Framing Analysis of Environmental Messages in the Documentary Film Story of Birthplace The Story of Birthplace is a behind-the-scenes documentary from the Birthplace music video. This film tells the story of a world-class freediver Michael Board who plays with a giant humpback whale. The director wanted to show that the problem of plastic waste is a real and inherent phenomenon with the community through the giant humpback whale that he and the villagers in Bali made from plastic waste. Based on the above context, the formulation of the problem is how to analyze the framing of environmental messages in the documentary film "The Story of Birthplace" with the aim of knowing the results of the Gamson and Modigliani model framing analysis in the film. Researchers will determine framing devices (methaphors, catchphrases, exemplars, depictions, and visual images) and reasioning devices (roots, and appeal to principle) to find the environmental message in this film using qualitative methods and theories of social reality construction of mass media. The result of the framing analysis research in the documentary film The Story of Birthplace is that environmental messages are framed by the director by showing pictures where the sea, forest, and the beach are filled with plastic waste. In addition, the communication symbol in the form of a giant humpback whale made of plastic waste is deliberately made to show the audience that plastic waste can become the biggest enemy of living things on earth if humans continue to use plastic containers in their daily activities, littering into the sea, and not recycling. recycle waste so that it can harm humans, fish, and coral reefs. The last scene in this film also shows several ways that people can do to reduce plastic waste through several signs of communication. The results of this study can make people aware of the importance of protecting the environment from plastic waste, and can be a reference material for further communication research on films with environmental themes.)

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Film Dokumenter, The Story of Birthplace, Sampah Plastik, Analisis Framing
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151800188 Abdul Karim Al Aziz
Date Deposited: 11 Nov 2022 03:59
Last Modified: 11 Nov 2022 03:59
URI: http://repository.untag-sby.ac.id/id/eprint/17087

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