Strategi Komunikasi Pemasaran pada Reresecondhand57 melalui Media Sosial Instagram dalam Mempromosikan Pakaian Thrift (Marketing Communication Strategy on Reresecondhand57 through Instagram Social Media in Promoting Thrift Clothing)

Azban Afad, M Rizqi (2022) Strategi Komunikasi Pemasaran pada Reresecondhand57 melalui Media Sosial Instagram dalam Mempromosikan Pakaian Thrift (Marketing Communication Strategy on Reresecondhand57 through Instagram Social Media in Promoting Thrift Clothing). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The use of the internet is still widely used by several groups in helping daily life, including for promotion. The existence of the internet gives rise to social media that can help promotional activities by utilizing the features in it. Instagram is a social media that has unique features in it that can be used to support promotions. Reresecondhand57 is a used/thrift clothing store in Surabaya that uses Instagram features to help with their promotional activities, with the account name @reresecondhand57 with 66.2 thousand followers on Instagram. The use of Instagram for promotion is associated by researchers with marketing communications to support promotional activities. Supported by a promotion mix, namely advertising, sales promotion, internet marketing, personal selling, and direct marketing. The purpose of this study is to find out how the marketing communication strategy is carried out by reresecondhand57 through Instagram to support their promotion. The researcher uses a qualitative descriptive approach, with the results of the research that the @reresecondhand57 account can take advantage of several features in Instagram according to their respective functions in carrying out promotional activities. Keywords: Instagram, Promotion, Promotion Mix, Marketing Communication

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Instagram, Promotion, Promotion Mix, Marketing Communication
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151800197 M Rizqi Azban Afad
Date Deposited: 14 Nov 2022 02:56
Last Modified: 14 Nov 2022 02:56
URI: http://repository.untag-sby.ac.id/id/eprint/16487

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