Rahmadhani, Desrara Widyadhari Harnisna (2022) Pola Penggunaan Media Sosial Instagram Sebagai Media Promosi (Studi Deskriptif Kualitatif Pada Online Shop Camille Beaute). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Pasar bisnis di Indonesia, terutama online shop saat ini sangat diuntungkan karena keberadaan media sosial Instagram. Instagram merupakan aplikasi yang mempunyai fungsi utama sebagai wadah bagi para penggunanya membagikan foto serta video yang diinginkan. Salah satu benefit dari kegunaan tersebut, Instagram sangat memudahkan orang-orang yang mempunyai bisnis untuk mempromosikan bisnis mereka menggunakan aplikasi ini. Satu diantaranya ialah Camille Beaute, online shop yang menggunakan Instagram sebagai media promosi utama mereka sampai saat ini. Metode penelitian yang akan digunakan dalam penelitian kali ini adalah metode deskriptif kualitatif. Penelitian ini dilakukan untuk membahas tentang bagaimana Instagram mengiklankan produk Camille Beaute. Penelitian ini dilakukan menggunakan teori Uses and Gratifications untuk melihat bagaimana Instagram dimanfaatkam sebagai media promosi oleh Camille Beaute. Kata Kunci: Instagram, Online Shop, Media Baru
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Depositing User: | Desrara Widyadhari Harnisna Ramadhani |
| Date Deposited: | 22 Jan 2022 01:09 |
| Last Modified: | 02 Feb 2022 05:07 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/14017 |
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