Surivanto, Alif Rohmad (2022) Strategi PR dalam Meningkatkan Kualitas Pelayanan pada Pelanggan Cabang JNE Ngagel Jaya Selatan Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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STRATEGI PR DALAM MENINGKATKAN KUALITAS PELAYANAN PADA PELANGGAN CABANG JNE NGAGEL JAYA SELATAN SURABAYA.pdf Restricted to Repository staff only Download (0B) |
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Abstract
Di era pembangunan saat ini, berbagai hal muncul yaitu tren logistik yang semakin meningkat dari munculnya berbagai layanan pengiriman barang menggunakan teknologi digital yang ada untuk transaksi memenuhi kebutuhan dasar. Hal ini dapat dilakukan oleh Public Relation dan Kualitas layanan yang mereka berikan kepada pelanggan secara otomatis membangun citra perusahaan dan memberikan pelayanan yang terbaik. Penelitian ini bertujuan untuk mengetahui Strategi PR Dalam Meningkatkan Kualitas Pelayanan Pada Pelanggan Cabang JNE Ngagel Jaya Selatan Surabaya di Jl.Ngagel Jaya Selatan No.65 Surabaya Jawa Timur. Jenis Penelitian ini adalah eksploratif. Pendekatan yang peneliti gunakan adalah pendekatan kualitatif deskriptif. Sumber data yang digunakan peneliti adalah data primer dan sekunder. Adapun teknik pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Uji keabsahan data yang dilaksanakan adalah analisis triangulasi. dan teknik analisis data yang digunakan adalah dapat ditulis dalam transkrip wawancara, lalu dikoding, dipilah tema-tema sebagai hasil temuan, dan selanjutnya dilakukan interpretasi data. Dan hasil dari penelitian ini menggunakan 3 strategi Public Relations yaitu : Strategi Human Relations, Strategi Community Relations, Strategi Media Relations dan 5 dimensi Kualitas Pelayanan yaitu : Tangibles, Reliability, Responsiveness, Assurance, Emphaty.
| Item Type: | Thesis (Undergraduate) |
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| Additional Information: | alifrohmad@gmail.com |
| Uncontrolled Keywords: | Strategi PR, Kualitas Pelayanan JNE |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700174 Alif Rohmad Surivanto |
| Date Deposited: | 18 Mar 2022 01:44 |
| Last Modified: | 18 Mar 2022 01:44 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/13901 |
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