Analisis Pengaruh Variasi Produk dan Kualitas Layanan Terhadap Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express.

Handito, Galih Harsa Iswara (2021) Analisis Pengaruh Variasi Produk dan Kualitas Layanan Terhadap Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express. Undergraduate thesis, Universitas 17 Agustus 1945.

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Abstract

Penelitian ini berjudul “Analisis Pengaruh Variasi Produk dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express”. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Variasi Produk dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Eskpedisi LSJ Express. Populasi dalama penelitian ini adalah Seluruh Konsumen yang Menggunakan Jasa Ekspedisi LSJ Express.Penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data menggunakan Kuesioner dengan teknik sampling non probability sampling, yaitu Accidental Sampling dengan jumlah responden 113 orang. Metode analisis data yang digunakan adalah analisis regresi linear berganda yang diolah dengan bantuan Software SPSS. Variabel yang digunakan adalah Variasi Produk dan Kualitas Layanan sebagai variabel independent dan Varaibel Keputusan Konsumen Menggunakan Jasa Eskpedisi LSJ Express sebagai variabel dependent.Hasil penelitian ini diperoleh kesimpulan sebagai berikut : (1) Secara parsial Variasi Produk tidak berpengaruh terhadap keputusan konsumen menggunakan Jasa Ekspedisi LSJ Express hal ini dibuktikan dengan nilai t sebesar – 0,012 dimana t hitung < t tabel (– 0,012 < 1,9827), dengan signifikasi 0,990. (2) Secara Parsial Kualitas Layanan berpengaruh terhadap Keputusan Konsumen Menggunakan Jasa Eskpedisi LSJ Express hal ini dibuktikan dengan t sebesar 3,167 dimana t hitung > t tabel ( 3,167 > 1,9827), dengan signifikasi 0,002.(3) Variasi Produk dan Kualitas Layanan secara Simultan berpengaruh terhadap Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express hal ini dibuktikan dengan nilai F= 5,458 dengan nilai signifikasi 0,006 Kata Kunci: Variasi Produk, Kualitas Layanan, Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Variasi Produk, Kualitas Layanan, Keputusan Konsumen Menggunakan Jasa Ekspedisi LSJ Express.
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121700082 Galih Harsa Iswara Handito
Date Deposited: 15 Feb 2022 03:09
Last Modified: 15 Feb 2022 03:09
URI: http://repository.untag-sby.ac.id/id/eprint/13810

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