Kurniawan, M. Naufal (2022) Strategi Hubungan Masyarakat Sentra UKM DOLLY SAIKI POINT (DSP) dalam Menjalin Hubungan Baik dengan Pemangku Kepentingan Eksternal. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini mengkaji bagaimana upaya dan strategi pengelola sentra UMKM Dolly Saiki Point dalam membantu pemberdayaan masyarakat di sekitar Putat Jaya. Jenis penelitian yang digunakan peneliti adalah penelitian kualitatif, dan metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Hasil dari penelitian ini menunjukkan bahwa adanya beberapa pendekatan yang mereka gunakan untuk menjalin hubungan baik antara DSP dan pemangku kepentingan eksternal di dalam organisasinya yang kemudian menciptakan tujuh formulasi strategi untuk membantu menyempurnakan strategi yang digunakan. Pendekatan yang digunakan adalah pendekatan personal kepada stakeholders mereka. Upaya DSP untuk memperkuat pengaruhnya terhadap pemangku kepentingan pemasok dengan mempertemukan UKM dan pembeli, sehingga meningkatkan pendapatan mereka dari aspek ekonomi dan membuka jaringan yang lebih luas bagi UKM tersebut.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Dolly Saiki Point, Hubungan Pemangku Kepentingan, Strategi |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700079 M. Naufal Kurniawan |
| Date Deposited: | 08 Feb 2022 02:11 |
| Last Modified: | 18 Mar 2022 01:47 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/13629 |
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