Rochmani, Dini (2022) Implementasi Model Public Relations dalam Rebranding Perumahan Istana Candi Mas Regency menjadi Citra Cemerlang Residence. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (1MB) |
|
Text (BAB I)
BAB 1.pdf Restricted to Repository staff only Download (122kB) | Request a copy |
|
Text (BAB II)
BAB 2.pdf Restricted to Repository staff only Download (574kB) | Request a copy |
|
Text (BAB III)
BAB 3.pdf Restricted to Repository staff only Download (165kB) | Request a copy |
|
Text (BAB IV)
BAB 4.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
|
Text (BAB V)
BAB 5.pdf Restricted to Repository staff only Download (121kB) | Request a copy |
|
Text
LAMPIRAN.pdf Download (0B) |
|
Text
LAMPIRAN.pdf Download (0B) |
|
Text
JURNAL.pdf Download (587kB) |
|
Text
JURNAL TURNITIN.pdf Download (2MB) |
![[img]](http://repository.untag-sby.ac.id/13606/12/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/14/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/25/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/27/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/29/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/31/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/33/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/35/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/57/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/61/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/63/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/66/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/67/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/80/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/81/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/82/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/93/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/94/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/95/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/97/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/98/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/13606/100/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
PT. Panca Cahaya Abadi melakukan rebranding pada Perumahan Citra Cemerlang Residence di tahun 2012. Kegiatan rebranding ini dilakukan dengan tujuan untuk meningkatkan penjualan unit rumah dan ruko pasca terjadinya Lumpur Lapindo. Penelitian ini membahas mengenai bagaimana implementasi model public relations dalam rebranding Perumahan Istana Candi Mas Regency menjadi Citra Cemerlang Residence. Peneliti menggunakan metode penelitian Deskriptif Kualitatif. Pengumpulan data menggunakan teknik wawancara, dokumentasi, dan observasi. Terdapat tiga informan kunci dalam penelitian ini, yaitu Direktur, Manajer Legal, dan Manajer Teknik PT. Panca Cahaya Abadi. Teori yang digunakan adalah Implementasi, Model Public Relations James Grunig & Todd Hunt dan Rebranding. Hasil penelitian ini adalah PT. Panca Cahaya Abadi cenderung menerapkan Public Information Model dari tiga karakteristik, walaupun satu karakteristik model komunikasi menerapkan Two-Way Asymmetric Model namun ke tiga karakteristik lainnya menggunakan Public Information Model. Rebranding yang dilakukan PT. Panca Cahaya Abadi melalui empat tahap, yaitu Repositioning dengan memposisikan perumahan sebagai perumahan yang letaknya strategis karena adanya infrastruktur yang semakin memenuhi, Renaming dengan mengganti nama keseluruhan perumahan dan menghilangkan kata “Candi”, Redesigning dengan mengganti design nama, brosur, billboard dengan design yang baru, dan Relaunching diadakan secara internal dengan komisaris dan stakeholder, sedangkan eksternal dengan menyebarkan informasi melalui sosial media, media cetak koran, flyer, billboard, dan canvassing.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Implementasi, Model Public Relations, Rebranding |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700162 Dini Rochmani |
| Date Deposited: | 02 Feb 2022 02:22 |
| Last Modified: | 02 Feb 2022 02:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/13606 |
Actions (login required)
 |
View Item |
