THE EFFECT OF PRE PROJECT SELLING STRATEGY, LOCATION AND QUALITY OF SERVICE ON PURCHASE DECISIONS AND TRUST AS INTERVENING VARIABLES ON HOUSING BUSINESS IN THE SATELLITE CITY REGION OF SURABAYA (GRESIK AND SIDOARJO)

Auliya, Frida (2021) THE EFFECT OF PRE PROJECT SELLING STRATEGY, LOCATION AND QUALITY OF SERVICE ON PURCHASE DECISIONS AND TRUST AS INTERVENING VARIABLES ON HOUSING BUSINESS IN THE SATELLITE CITY REGION OF SURABAYA (GRESIK AND SIDOARJO). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Investment in the property sector seems to be directly proportional to the increase in population density so that it requires handling with careful planning accompanied by the participation of funds and human resources. Because housing is a basic need in addition to clothing and food that must be owned by the community for their survival.The satellite city is a supporting area for the surrounding big cities and is an entry bridge or access to get to the big city. Because the satellite city also functions as a support for the big city, the implications of the satellite city as a support will appear in the daily life of its citizens. The research method describes the identification of variables, operational definitions of variables, data collection procedures, and data analysis techniques. This research is an empirical test that will test the proposed hypothesis, therefore the approach used is quantitative. The research design used in this study is a plan for selecting the sources and types of information used to answer research questions. This study uses a survey method, where respondents are given several questions in the form of a questionnaire, which is related to several factors consisting of pre project selling strategies, location and service satisfaction. This study uses a quantitative approach with survey research methods, namely research that takes samples from a population and uses questionnaires as the main data collection tool. Based on the research objectives that have been determined, the type of research is explanatory research, namely research that seeks to explain the relationship between variables to test hypotheses that have been formulated by research and previously. Keyword : Pre Project Selling Strategy, Location, Service Quality, Purchase Decision, Trust

Item Type: Thesis (Masters)
Uncontrolled Keywords: Pre Project Selling Strategy, Location, Service Quality, Purchase Decision, Trust
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User: 1261800023 Frida Auliya
Date Deposited: 18 Mar 2022 01:29
Last Modified: 18 Mar 2022 01:29
URI: http://repository.untag-sby.ac.id/id/eprint/12519

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